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Course 392 · Lesson 06

The Persuasive Frame: Commercial & Advertising Photography

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People, and the Life the Product Promises

392.6 Lesson 06 of 08 3 quiz questions 1 assignment

We began this book with the emotional connection, and here it returns in its fullest form, because the surest way to sell the life a product promises is to photograph a person already living it — but an advertising portrait is not a wedding candid and not a studio headshot; it is a small, believable performance of happiness, and your task is to make it look like no performance at all.

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