Course 392 · Lesson 04

The Persuasive Frame: Commercial & Advertising Photography

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Composition, and the Room You Leave for the Words

392.4 Lesson 04 of 08 3 quiz questions 1 assignment

An advertising photograph is almost never the finished advertisement; it is one layer of it, and above your picture there will nearly always sit a headline, a line of copy, and a logo — so unlike almost every other kind of photography, here you must compose not only what is in the frame but the deliberate emptiness where the words will later live.

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