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Course 392 · Lesson 01

The Persuasive Frame: Commercial & Advertising Photography

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The Making of an Emotional Connection

392.1 Lesson 01 of 08 3 quiz questions 1 assignment

Before we speak of lights, or lenses, or the careful architecture of a studio table, we must speak of the one thing that separates an advertising photograph from a mere picture of an object, because the product is never really the subject — the feeling around the product is the subject — and the photographer who understands this will always make a stronger advertisement than the one who only lights the thing well.

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