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Course 392 · Lesson 03

The Persuasive Frame: Commercial & Advertising Photography

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The Light That Describes a Thing

392.3 Lesson 03 of 08 3 quiz questions 1 assignment

A person can be flattered by almost any soft light, but an object cannot be flattered — it can only be described — and the whole difficulty and the whole joy of product photography is that light does not merely fall on a thing, it reveals what the thing is made of, so that the same lamp that makes silk look like silk will make chrome look like a smear and glass look like a grey ghost unless you learn to shape it deliberately.

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