Course 214 · Lesson 08

Mastering Online Marketing

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Measuring Success: GA4, Instagram, and the Mind of the Prospect

214.8 Lesson 08 of 08 2 quiz questions 2 assignments

The old analytics counted visits; the new one watches moments. This final lesson reads Google Analytics 4 — events, engaged sessions, the question you should actually ask your data — then turns to Instagram's changed rules, the psychology of the prospect, and the sentence that unlocks every campaign: "If I could just…"

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