Course 214 · Lesson 02

Mastering Online Marketing

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Objectives, Competitors, and Cleaning Up the Mess

214.2 Lesson 02 of 08 3 quiz questions 2 assignments

Starting an online business looks easy; running one professionally is a different game. This lesson sets real marketing objectives, teaches the three-step method for reading your competitors' strategy, and gives the rescue plan for a website that inherited a failed marketing legacy.

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