Course 214 · Lesson 01

Mastering Online Marketing

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Knowing Your Consumers

214.1 Lesson 01 of 08 3 quiz questions 1 assignment

Before a single page is built or a single ad is bought, marketing begins with one discipline: standing in your customer's shoes. This lesson teaches you to become your own consumer, to test whether your business is referable, and to answer the six questions that reveal who your potential customers really are.

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