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Course 377 · Lesson 03

Making Work Public: Type, Image, and the Craft of Publication

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Print, and the Visual Identity of a Brand

377.3 Lesson 03 of 08 3 quiz questions 1 assignment

The first two fields of publication: print (books, magazines, catalogues — and every brochure, flyer, ad, menu, and card) and visual identity (branding — the name, symbol, palette, and guidelines that give an organization a consistent face). This lesson shows how the two fields are already linked.

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