Making Work Public: Type, Image, and the Craft of Publication

An advanced course in the craft of publication and design, built from the Dean's guide to the subject. It covers what publication really is — displaying one's work to the public by any device or process, governed still by the thousand-year fundamentals of printing; why the text (content, copy, manuscript) comes first and how typography, imagery, form, and colour carry it to an audience; and the five prominent fields of publication — print medium, visual identity and branding, marketing and advertising, the digital medium, and the interactive user interface — with the roles (writers, copy editors, designers, illustrators, publishers) each demands. It then teaches the working craft the fields require: typography (typefaces, hierarchy, measure, leading, kerning); the grid, form, and composition of the page; colour and the CMYK model with colour management; and production — resolution, PostScript and PDF/X, preflight, and delivery across print and screen. The conceptual lessons are grounded in the manuscript; the craft lessons are authored in the Dean's voice where the guide names a tool but does not yet teach it. Culminates in preparing a small, real publication from complete text to a press- and screen-ready file.