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A Guide to Making Your Readers Read

Written by Nasrul Eam

As writers, our goal is to set the tone for our readers, and it is the opening sentence—or the first paragraph or two—that hooks them into the story. In journalism and creative writing, this opening is often called a lede: a carefully crafted introduction that invites readers into the subject while establishing the direction of the piece in a dramatic, comedic, or serious manner.

This guide is all about writing an effective lede—understanding what it is, how it works, and how we can shape it into a compelling piece of writing. A strong lede captures attention, sparks curiosity, and encourages readers to continue reading, making it one of the most important parts of any story.

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A Guide to Making Your Readers Read
A Guide to Making Your Readers Read - Writing Guide, Engaging Readers, Storytelling Techniques, Ledes, Writing Tips A Guide to Making Your Readers Read - Writing Guide, Engaging Readers, Storytelling Techniques, Ledes, Writing Tips A Guide to Making Your Readers Read - Writing Guide, Engaging Readers, Storytelling Techniques, Ledes, Writing Tips A Guide to Making Your Readers Read - Writing Guide, Engaging Readers, Storytelling Techniques, Ledes, Writing Tips

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Publication Details

Publisher
Light & Composition University Press
Author
Nasrul Eam
Edition
First Edition
Edition Date
March 01, 2018
Pages
20 pages
Format
Native PDF
Size
4 MB
Supported Devices:

All desktop and mobile devices that support native PDF format. Specially Designed for and Tested in: iBooks (iOS), Adobe Reader (Android, iOS), GoodReader (iPad, iPhone), Foxit Mobile PDF (Android, iOS), PDF Reader (iOS), iAnnotate (iOS, Android), Kindle (Android, iOS), Google Play Books (Android, iOS), PDF Expert (iOS)

Get to Know the Author

Nasrul Eam

Dean, Department of Art & Photography

Nasrul Eam has established a distinguished career spanning nearly two decades as an author, photographer, cinematographer, editor, educator, and art director. Currently, he holds the positions of Dean of the Department of Art and Photography, Head of the Department of Language and Linguistics, and Department of Mass Communication & Advertising at Light & Composition University. Nasrul began his professional journey in 2000 in advertising, initially with Grey Global Group, where he collaborated with renowned organizations such as Nokia, Coca-Cola, Bata, and Telecom Malaysia.

In 2006, he joined Paper Rhyme under WPP, a leading British multinational holding company in communications, advertising, public relations, technology, and commerce, serving as Head of Interactive. Concurrently, Nasrul played a pivotal role in establishing advertising and event management firms like Spell Bound and Final Avenue. During his tenure in advertising agencies from 2000 to 2007, Nasrul produced four documentaries, created 35 animated commercials, and developed over one hundred high-end corporate websites.

An accomplished author, Nasrul has authored more than 60 books covering diverse topics in art, photography, cinematography, advertising, language, linguistics, and science. His multifaceted career reflects a deep commitment to creativity, education, and advancing knowledge across various disciplines.

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