Mastering the Art of Copywriting
Copywriting has become one of the most demanding skills, so much so that every business can benefit from someone who writes great copy. In this course, we are going to master the art of copywriting.
Featuring Our State of the Art Publications From telling a mesmerizing story to representing and establishing the voice of your brand or service - it is the art of writing text that triggers the decision-making process for people, who reads what you are writing. In the world of mass communication and advertising, we call it copywriting. From the text of every kind of advertisement, print or digital, to brochures, web pages, social media content, and even the company taglines…
Course Overview
Deep Dive into this Course
Listen to this short audio overview. It provides the essence of this course — its philosophy, learning goals, and creative direction — so you can approach each lesson with deeper understanding and focus.
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Faculty & Resources
Nasrul Eam
Nasrul Eam has established a distinguished career spanning nearly two decades as an author, photographer, cinematographer, editor, educator, and art director. Currently, he holds the positions of Dean of the Department of Art and Photography, Head of the Department of Language and Linguistics, and Department of Mass Communication & Advertising at Light & Composition University. Nasrul began his professional journey in 2000 in advertising, initially with Grey Global Group, where he collaborated with renowned organizations such as Nokia, Coca-Cola, Bata, and Telecom Malaysia.
In 2006, he joined Paper Rhyme under WPP, a leading British multinational holding company in communications, advertising, public relations, technology, and commerce, serving as Head of Interactive. Concurrently, Nasrul played a pivotal role in establishing advertising and event management firms like Spell Bound and Final Avenue. During his tenure in advertising agencies from 2000 to 2007, Nasrul produced four documentaries, created 35 animated commercials, and developed over one hundred high-end corporate websites.
An accomplished author, Nasrul has authored more than 60 books covering diverse topics in art, photography, cinematography, advertising, language, linguistics, and science. His multifaceted career reflects a deep commitment to creativity, education, and advancing knowledge across various disciplines.
This Course Costs an Affordable Fee of
ONLY $75.00
ONE-TIME
OR CHOOSE YOUR PAYMENT PLAN
