We Believe in the Principle of Visual Art

That Helps Others Appreciate Art More Deeply

We believe in strictly maintaining a set of guidelines – the principal of art, which helps others appreciate art more deeply. These guidelines assist in understanding how differently people see the world and to communicate with their unique perspective, which is vital in maintaining a standard for all art types. The principal is definitely not meant to add stress on artistry, but rather for photography, it assists the emotional bonding a photographer creates with their subject.

Without following this standard, there is a danger of photography losing its true essence and becoming bogged down to reflect personal opinions.

Trends of a particular group can narrow an individual’s understanding of dogmas, segregated by a few. This is why when selecting photographs for this award, we always follow photography standards precisely.