The Definitive Guide to Mastering the Art of Publication
From publishing newspapers, magazines, books, scientific journals to typography, postscript, the CMYK colour module, the digital billboard, or user interface, the field of publication covers a vast area. By definition, it is to display one’s work to public by means of any device or process that not necessarily have to be just printed copies. In fact it includes every state-of-art device of present time; and for this very reason, to master the art of publication, one needs to master lots of different disciplines. Nevertheless, it is the fundamental principles of printing, which were developed over centuries that rule it all. In this guide we are going to learn them.
This guide provides a thorough grounding in the principles that govern effective publication across all formats — print and digital alike. It examines typography, layout, color, hierarchy, and the technical standards that determine how content is perceived and received by its audience. Whether working with text, image, or both, it equips anyone involved in publication with the foundational knowledge needed to produce work that is clear, considered, and worthy of the audience it is made for.
