Mastering the Art of Advertising Photography

€75.00 - Purchase this Course

Ever since the beginning of modern advertising, photography has become one of its most important tools. Not only do photographs tell visual stories, but they also stand out and capture attention. It is used as a tool that convinces others to be interested. We are now surrounded by photographs, from artistic to informative, from black and white to color – they have been influencing us as consumers to be very visual. The goal of advertising photography is to persuade others to purchase something by showcasing products, goods, or services in front of audiences, and then convincing them. For that, you do need special photographic skills and as well as an understanding of consumer psychology. This course is to master that photographic skill and art that lets you understand and capture what a consumer needs.

Modules

Basic

Lessons

• PHO 280.1: The Making of a Connection
• PHO 280.2: Preparing for Your First Advertising Photograph
• PHO 280.3: The Theme of the Photograph

Understanding Advertising

Lessons

• PHO 280.4: Understanding What Works in Advertising and What Not
• PHO 280.5: Working with the Creative Team
• PHO 280.6: Relating with the Audience

Learning the Essence

Lesson

• PHO 280.7: The Power of Telling a Story