From telling a mesmerizing story to representing and establishing the voice of your brand or service – it is the art of writing text that triggers the decision-making process for people, who reads what you are writing. In the world of mass communication and advertising, we call it copywriting. From the text of every kind of advertisement, print or digital, to brochures, web pages, social media content, and even the company taglines and – all fall into the category of copywriting. Copywriting has become one of the most demanding skills, so much so that every business can benefit from someone who writes great copy. In this course, we are going to master the art of copywriting.
Dean, Department of Art and Photography
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B.F.A in Photojournalism
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